20 very effective ways to promote a product

We talked about the advantages of emailing at great length in this blog. We have share with you tips so that your email marketing campaign is successful. Also, we have explained how the segmentation of your lists should be. 

Nowadays, email marketing contains some features that allow it to be a suitable way of promoting products. Mainly because we have the express consent of the client to get in touch with him and also we know very well what their interests are (including his purchase history). 

Also called SEM. It refers to the way customers use search intentions expressed in a transactional way to sell in certain phases of the customer journey. It is here when they are in the middle of discovery and/or comparison. 

Usually, we refer to Google Adwords, but any campaign carried out by Pay per Click would be included in this category. 

Social networks have emerged as a good place to promote a product. On the one hand, to a large extent, because there is always a social component in the recommendation, and on the other, because they offer us a segmentation by interests and socio-demographic data that is not as accurate in any other media. 

If you want to explore on how to publish on Facebook Ads, do not hesitate to take a look at our comprehensive guide. 

It is more difficult to acquire a new customer than making one who has already been acquired purchase again. Put all your effort to retain those customers you have already achieved and lengthen their life cycle.
 

Make those customers of other products to present, through loyalty programs, other products exclusively. You will you manage to strengthen the feeling of exclusivity and, at the same time, it will work as product promotion.

There is no more credible recommendation for a client than that given among equals. If you manage to make your clients recommend that product you wish to activate in the market, then your sales will increase. 

Promote reviews, analysis or product unboxings in order to generate interest in your target audience. 

Do not just be okay with what each client is going to buy. If you add cross-selling mechanisms in the product sheets, or in your email marketing campaigns , or you offer them an upgrade to a superior product, you would be playing with the client´s knowledge and the proximity to the time of the purchase. 

What matters is that you keep in mind that users are very close to purchase, tempt them, tell them that you have kept their products, and they can even make the purchase and have them at home very soon. Here transactional emails come into play. 

He himself will search for content and he will not appreciate a direct commercial intention. What is more, the sale will come from the implied recommendation made through the informational virtues of the product (and the solution it supposes for his needs). 

It is one of the most successful formats on the Internet. From the point of view of promotion, it is very interesting because it allows a three-dimensional vision of the product, it also lets you play with the storytelling again and it offers the user a context of use where he can look at himself. 

Product videos integrated in the product sheets, videotutorials, 360, live connections... There are many ways to use video marketing to sell more. 

I do know I have already talked before about social Ads before and that Instagram campaigns can be managed from Facebook platform too. What happens is that, for certain eCommerce sectors, (especially those of a more millennial segmentation) deserves its own chapter. 

"Organic" possibilities are higher and higher. In fact, we already discussed about the possibilities of promoting on the famous Instagram Stories, and the possibility of labeling products in publications done with Instagram Shopping. 

Let´s see eCommerce as something different or isolated from retail. Increasingly, the user is facing the market from omnichannelity and the more complete the shopping experience is the better the results will be globally. 

Opening a store may not be within the reach of everyone, or simply not be 100% operational. For cases in which you want to promote a product at a particular moment, you can make use of Pop Up Stores that are only active for a limited period of time. 

It is a concept that seeks to extend the strategy a PopUp store would suppose, a step beyond. Providing customers with a meeting point with the brand and products they can go and touch. 

If you make presentations in your showroom and combine it with a streaming video broadcast from there, you will improve the scope and the engagement 

Users are extremely reactive to the prescription ability of those influencers they follow, respect, and somehow emulate. 

A strategy of influencer marketing carried out to promote a product allows us enter directly into contact with the community of certain popular accounts on networks, with the guarantee of being recommended by the owner. 

Shopping guides are one of our favorite formats for any eCommerce. They are collections of ideas for different audiences and at different moments which are specially useful in high seasonal periods. 

Shopping guide for Valentine´s day, father´s or even segmentations by type of user that also works very well as a promotion tool. For example, gifts for children between 8 and10. 

Uses all means within your reach (social media of course, but also your blog or store) to encourage participation. It is always important that the product to promote is the center of mechanics, be sure to make it very attractive so that those participants who do not win will consider to buy it anyway. 

Before we mentioned Instagram Shopping, stores on your business page of Facebook that are created on the basis of the catalogue itself. They offer a commercial layer to an eminently social network. 

We recommend you try to upload your list of products and use stores on Facebook as a complement to your eCommerce. 

If you are one of those sellers who have brought yourself to enter Amazon marketplace, you can encourage the promotion and sale of products using its advertising platform. 

Amazon ads are somewhat limited in terms of options (they practically promote products) but they can be useful to encourage sales within the platform, obviously traffic is not allowed to be driven directly from your store. 

Its main advantage is that, when it gets strong, it becomes a source of considerable traffic that does not require pay per click. I would not say that it is free because it requires time and resources, but it is very advantageous. 

If you want to use organic positioning as a way to promote a product I recommend you start by this SEO checklist for eCommerce. 

Sponsorships allow you to reach your target audience from a patronage position, somehow you will be seen as a company that does something for the community, and that is a great benefit for your branding. 

In addition, you will be able to make product placement at events (showing your product to potential customers), appearing on websites, blogs and social channels of the sponsored... 

Play with discount coupons on those products on sale, use a validity that generates emergency and apply it exclusively in that or those products. You can also read these 5 formulas to gift coupons.