4 tips to start your online shop on the right foot

Hello, here are our list of essentials to keep in mind before you begin to create your online shop. It is possible that some points don´t exactly fit with your project, but the vast majority can be considered in general terms:

1. Photographs of the products are 50% of your shop. It may sound exaggerated, but it is not. You should worry about having all products with photographs, more than one for product when possible, in different views and positions, and of the highest quality as possible. Blurry pictures, poorly cut or poor ones give bad image and generate distrust to the purchaser. 

If the catalog is not very large and the budget allows it, I wouldn’t dismiss hiring a professional to take the photos, the small details make the difference. 

2. Do I have competitive prices? On the internet it is a very important variable in the majority of sectors. Make a study of your competition, value your costs, your margins and be sure to be able to compete, and if this is not the case, you will have to look for the added value that make your users become clients. 

3. Product descriptions must be authentic. Cut and paste descriptions from the supplier is one of the evils of the majority of online shops. A good product description should be clear and easy to understand, catchy and written thinking about the search engines (with the appropriate key words in each case). 

Also we have to run away from too short descriptions since they give the feeling of being little worked. 

4. Simplify the shipping price to the fullest. Avoid as far as possible having many different prices. The ideal would be to be able to give a closed shipping price and as much cheap as possible, this way it will be much easier to explain and understand. 

I hope these tips help you. 

Cheers