5 AI tools for eCommerce
Laia Ordoñez
02/06/2020
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We are going to explain how 5 Artificial Intelligence tools for eCommerce work. It sounds like science fiction, but they have been here for a long time.
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Maybe you are wondering: "Is this Artificial Intelligence very complicated or technical?” It is quite the opposite.These types of tools have 2 advantages and are not silly at all: they make your life easier and, in addition, they increase the efficiency of your business.Keep reading, you will not regret.
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Why should I use Artificial Intelligence in my online store?
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Artificial Intelligence tools simplify your life when starting a business. The fact of being able to automate processes or, better yet, to manage processes autonomously without the interaction of a person is something that frees up productive resources. Machines cannot do everything, but they can learn to perform repetitive and less decisive tasks.
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EXAMPLE: Chatbot can manage most frequent questions without the need of an agent until it is not essential. And even in this case, you already have a filter.
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Also we said that Artificial intelligence tools make eCommerce becomes more efficient to all the levels. But, specially, in that related with both direct and indirect conversion.
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EXAMPLE: There are solutions on the market that use the information collected to establish consumption patterns. Thanks to this, they can serve the content individually to potential customers. This makes us sell more and better, being able to predict behaviors and interests.
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5 AI tools for eCommerce
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Let´s start with 5 specific cases, different solutions that can be applied to any online store without being a headache.
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#1 – Doofinder
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In eCommerce, having a good internal search engine like Oleofinder is really important. In large part, it can help you to solve possible problems of information architecture and usability so that users are always able to find what they search for easily.Concerning search ... we know customers do not always know what they are looking for or its name. So, Doofinder learns by means of use and is able to predict as users type what they might have in their minds.
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How much does it cost? You can use it for free if your volume is less than 1,000 searches per month, and then you have different payment plans starting at € 29 per month to € 128 for the most expensive one.
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#2 – Freshchat
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Obviously, we could not forget about a customer service tool, such as Freshchat, in this list of Artificial Intelligence tools.Before, we mentioned how interesting a chatbot is to perform tasks such as managing basic queries, attending after business hours, processing payments ... but this tool is more than a bot.It is actually a live chat that includes this functionality; But it also uses artificial intelligence in other ways, for example, to target a specific customer with a specific agent based on the latter's abilities.
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How much does it cost? You can use the free version, but if you do not jump at least to the Blossom plan ($ 15 per year) you will not be able to start enjoying the AI features.
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#3 – Personali
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Artificial Intelligence can somehow function as a vendor. At least in one of the most interesting aspects, such as the personalized recommendation of products based on what they infer from the customer.This, together with the launch of custom promotions, is exactly what Personali does. Through its algorithm, it is able to increase the average cost per purchase, favor recurring sales and extend the life cycle of a product or customer.
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How much does it cost? If you are interested in taking a look at it, you will have to ask them for a demo because the offers are usually custom (usually they start at $ 99 per month).
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#4 - Sizmek
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Let's talk about SEM ads, but not any kind of ads.Sizmek DCO allows you to generate hundreds of different variations of the same creativity. What is more, it lets the system gives the best version for each client based on the KPIs that have been designated when creating them.It is a software with enormous possibilities that also allows us to track programmatic campaigns. So powerful is it that nothing but Amazon is behind it.
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How much does it cost? The offers they make are personalized, so if you are interested you will have to ask them for a quote.
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Note that, without reaching this level of depth, you have some interesting options in Google Ads itself when creating adaptable ads. And, with good audience segmentation, you can achieve a similar effect.
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#5 – Salesforce
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One of the most powerful CRMs on the market such as Salesforce has also seen the enormous possibilities of Artificial Intelligence for customer management.The engine that runs everything is called Einstein and it basically allows:
- Discover insights by identifying purchasing patterns through customer knowledge.
- Make predictions of income and sales projecting from the data you have extracted.
- Generate recommendations, both at customer and worker level. The former convert better and the latter will be more productive.
- Enhance business intelligence by defining optimal workflows and minimizes human error when entering data into the system.
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How much does it cost? We start from € 75 a month, but the Growth plan (the intermediate) is much more complete in terms of value for money, even if it goes up to € 125
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What do you think of these 5 Artificial Intelligence tools for eCommerce? Do you dare to make a change on your online store with one of them?
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Images | Unsplash, linked tools.