5 Social Media Tools for eCommerce

Handling the social media of an online store can be a very demanding job. These platforms are part of the brand's digital ecosystem and, for example, have implications at the marketing, customer service, post-sale service levels...

The main challenge we usually face is trying to keep a consistent and constant presence that adds value to the follower. But of course, most of us are on several different networks, making it relatively complicated to manage and monitor our online presence.

If you identify with this comment, keep reading because we are going to share 5 tools that will help you be more productive in your day-to-day (and we may also leave you a bonus track).

In the introduction, we have pointed out some of the reasons, but let's mention a few more to fully convince you:

As you can see, this type of tool is very useful. When you try them, you will realize to what extent they can help you.

Here you will find several options, not all do exactly the same thing; some are more executive, others are more oriented towards analytics, some help you plan, and others help you create.

The idea is that, regardless of the needs you have to cover or the tasks you have to tackle, you find an ideal solution in this list.

Although this list is not a ranking as such, I can say that Sprout Social is one of my favorite social media tools for online stores.

Firstly, because it allows to manage up to 5 profiles simultaneously on the same platform. You can manage posts, schedule, respond... all using a single interface. It also helps you promote posts and track keywords (perfect for online reputation).

It has a very comprehensive reporting system and, in the most advanced plans, it offers impressive features such as AI-driven response suggestions, editorial calendar optimizers, automations, integrations with customer service or CRM services.

But of course, all this comes at a price, and that is the main drawback, as the basic plan starts at 200 euros per month per individual license, and goes up to 400 for the Advanced plan. I recognize that, although it offers a lot, it is a high price, and moreover, there are other options with a good price-quality ratio.

You probably know this platform since it is one of the most popular. Hubspot has several different packages or "hubs". They are solutions for marketing, sales, service, operations, or content.

In the case at hand, the one we're interested in is the marketing hub. Regarding social media functions, it allows you to connect different profiles, publish, manage, and schedule, as well as extract reports.

But, of course, social media is only part of what it offers. Hubspot integrates with its own CRM and, at the same time, gives us the possibility to manage email marketing campaigns, create forms, and manage PPC campaigns... it even has SEO functions.

Obviously, it is not cheap either, in fact, the Pro version that includes Social Media costs almost 900 dollars per month (although it includes 3 licenses in the price).

Let's move on to the third social media tool for eCommerce. Buffer may not be the most comprehensive, but it more than meets the needs of any small business and, furthermore, it has a fairly tight price-quality ratio.

This tool integrates with the main platforms. Like the others mentioned, it allows to centralize post management and generates quite comprehensive reports. But it does not stop there; Buffer also has tools for generating content ideas, editorial calendars, or landing pages for specific actions.

What I like most about this social media tool are two things: it is very comfortable to work collaboratively with and, since it has an affordable price, you can have multiple licenses for several team members.

There is a fairly basic free plan, but the team plan only costs 12 euros per month. As you can see, this is something else.

Another tool, perhaps less known than the ones mentioned, but with many possibilities, is Loomly.

The truth is that it covers practically the entire process, from content creation strategy, scheduling, and social media management, to result analytics. Basically, it does the same as the options seen before, but with a very user-friendly interface and excelling in some aspects.

I especially like how it integrates optimization tips when going to create posts, how well thought out it is for collaboration both in posting and in scheduling and content creation (with real-time comments), and, this is important, the solutions it incorporates for customer service via social media or integration with Slack and Teams.

As I say, it is a very complete tool, and the best part is that it is not very expensive. The standard plan allows you to manage 20 social media accounts, through 6 different profiles, at a price of 60 dollars per month.

If you did not know Loomly, you probably will not have heard of Later either, an application that shares many characteristics with it.

I will not dwell on the obvious to avoid extending the post too much, so we assume it allows you to do an integral management of your posts, and we highlight some features such as automatic posts (including Instagram reels), hashtag suggestions to increase reach, posting times, and the use of generative AI that works on a monthly credit basis, by the way.

The price is reasonable, starting from $16 per month, but if you want to make the most of it, I would recommend that you move up to the next level and pay the $30 for the Growth plan.

This is the extra we talked about. I leave it for last because it is probably the social media management tool that has made the most noise in recent years, so it is very possible that you have already thought about it if what you are looking for is a solution for your eCommerce.

Metricool is particularly known for its great analytical capacity.

It has reports that, in most cases, are much better than what we can extract from platforms natively. The information from all networks is perfectly presented, in a very visual and comprehensive way.

But Metricool is much more than an analytical tool, as its name even seems to indicate. I love how it allows you to monitor the competition or its content planner, but it also stands out in terms of integration capacity (including Google's Looker Studio), the post approval system, or the use of AI it performs to generate updates.

You have a fairly functional free version, but the rest of the paid plans are not prohibitive either: 14€, 39€, and 118€ respectively.