Amazon aggregators: a business of businesses

I think the title of this post sums up very well what we are going to talk about. In a similar way to what happens with startups that are acquired by companies and conglomerates with greater resources, there is a similar operation but exclusively within Amazon and you will probably be interested to know about it.

With the number of new sellers and companies that are becoming established in this marketplace every year, it is logical that investors put the focus on it in one way or another.

Amazon aggregators are companies that aim to make acquisitions on Amazon, buying accounts of sellers that already have a minimum and attractive volume of business.

It is important to take into account some aspects because, logically, not all sellers are interesting or eligible. Although each aggregator has its own parameters, what they are looking for is viability and a margin for growth.

Assuming that, in addition to your eCommerce on Oleoshop, you have a seller account on Amazon that is giving you good results, and assuming that you want to sell to one of these aggregators, keep in mind that they will require you: 

In short: these are acquitted businesses. It is not that they are rescuing or refloating those that are loss-making. The goal of Amazon's aggregators is short-term profitability.

Amazon's aggregators are constantly scouring the small closed universe that Amazon has become. They look for companies that fit their viability and projection parameters, and evaluate the risks (something vital in Amazon, where you are always on edge when faced with an algorithm change or an action by the platform or the competition).

When they are interested, they contact the owner or manager and, after reaching an agreement with him, he becomes part of their portfolio of projects. There are multiple ways of doing this: while in some cases the former owner dissociates himself completely from the business, in others he becomes an "employee" of the aggregator and continues with the day-to-day management and operation of the brand.

The next step is to start managing and scaling to increase profitability. They take advantage of their knowledge and greater resources to optimize product listings or catalogs, carry out advertising campaigns, open the product to internationalization by entering other Amazon marketplaces where it was not already present...

Acquco claims to make it easier for you than anyone else. They actually work in the same way as Thrasio, so there is contact and evaluation of the proposal by both parties.

The best thing about this aggregator is that they are very fast. Most of the transactions are closed in less than a month: in 30 days all the legal aspects are solved and the money is credited to the seller's account.