Are you interested in Amazon Vendor? We are going to explain what is about

Many of you you will have wondered at some point: should I sell on Amazon? Is it worth working there if you are a wholesaler or manufacturer? It is true that we all know cases of people embarking on these platforms, but they often have another profile. 

You should know that there is a specific option for you called Amazon Vendor Central. It has a few quirks that you should know before you decide to take the step. Let´s talk about it! 

It is an alternative that this platform considers for those vendors who do not exactly fit the profile of direct selling to third parties. 

Take into account that at the time you start working with Amazon directly, you will become its supplier. All the commercial relationship will be exclusively with them, their stores will deliver unique shipments when they require it. Let's say that your final client is Amazon and not the buyers who make orders ultimately. 

Those who are, either wholesalers or direct manufacturers have their own "private club" Vendor on Amazon. The idea of"club" sums up quite well the spirit of this business model. In fact, it is so exclusive that, in order to access, it is essential to be invited to participate by the company itself. 

Before knowing its benefits, we need to understand what we are comparing it with. You can sell on Amazon in two ways: the first is directly to the client and the second to Amazon itself (as said above). 

The first are those that are within the so-called Amazon SellerCentral. They have some advantages, like being able to control exactly what they want to charge for their products or choose whether they prefer to manage the logistics directly, storage or shipping of orders or, on the contrary, leave it on the hands of Amazon. 

Anyone can enter Seller Central. Just have a certain catalogue, create an account and upload those listings. It is a process simple and relatively fast, although you should know quite a bit about SEO and PPC for Amazon to get the best of it. 

Then... what does Vendor provide you?

Basically volume, a volume hard to acquire from Seller. Since the moment you agree to be part of Vendor, Amazon starts selling your products as if they were their own. And, it will not surprise you know, this makes them to be looked through different eyes. Amazon will especially care your products are the first to leave its stores. 

To boost your sales, Amazon provides a number of facilities that are very interesting. For example: 

While, as a Seller, you have the possibility to promote products based on keywords and negative keywords, and nothing else, as Vendor things are quite better. Among other things, you can publish your ads segmented by product (competition, similar or complementary). 

Ponlo en la balanza y valóralo. Si decides que sí, empieza por vender en Seller Central y espera a que te llegue la invitación (cosa que pasará si te ven interesante).

Indeed, not everything is so beautiful. The main determining factor is that it is not intended for you if you are a little bit obsessive with control. 

You put everything in the hands of Amazon, we mean everything. When you close with them the "negotiation", you give it full authority to do what it considers with your product. 

This will be sold and distributed by Amazon, so it can play even with price, giving the case of selling at a price below that you do on other channels (including your own online store). 

If you are observant, you will have realized that I wrote negotiation between quotation marks. That is because basically there is no such a negotiation: there is an algorithm that decides what they are willing to pay you, and hence directly do not change. 

Having said all that, it is up to you to decide if you want to get that (huge) volume of sales in return for relinquishing control of your own product with sales customers from third parties that you can either retain. Put it on the scale and rate it. If you decide to use it start selling on Seller Central and wait to get the invitation (which will be sent to you if Amazon considers you to be interesting).