Changes that will affect consumers after the coronavirus crisis

In this blog, we have been explaining what is happening and what will be the challenges that eCommerce will face after the coronavirus. Many of them are so related to the user himself that it is essential to reflect from his view in order to be in tune with the new purchasing patterns. 

Let's take a closer look at them.

Society is facing a transformation that affects the base of everything: the interaction between the people that make it up. 

We are going to see how, for a time, people are going to have to get used to keeping a certain distance from others. This implies that there will be a new way of buying, both in retail (especially in the case of physical stores, of course) and online. 

New user motivations, purchase drivers, needs that did not previously exist and priorities that have changed. It is a complex scenario, but we must continue playing with the cards we have been given. 

ven users less inclined to buy online have been "forced" to do so. For those who were convinced, it has been a relief by removing risks and comfort; But those who have not, have broken with a series of brakes that were holding them back (and have realized that buying online is safe and reliable). 

As an online store and as a brand, it is in our hands to maintain that positive inertia and that they continue buying, both of them. Acquiring a new client is hard as not to keep it. 

As normality is back, the demand standards increase as well. 

The same consumer who has had patience and has empathized with the business in deliveries, understands that once most of the crisis is over, it will be delivered again in the same time frame as before COVID-19. That is, in many cases almost immediately. 

The reality is that it will be necessary to see, from the logistics point of view, how the greater demand is taken and to what extent the rhythm can be resumed. 

We slipped it above. After the health crisis comes the economic one, which occurs after the labour force adjustment plan, unemployment, companies and the self-employed who have not been able to invoice in many weeks … 

Even those who keep their jobs or businesses running, suffer great uncertainty when they look to the near future. And all this invites savings. 

There are two reasons for that. First, the user will distrust products from certain geographical areas and markets that are laxer with quality and health controls. 

The second reason is a matter of social conscience. For many buyers, local consumption will prevail over that coming from outside. And not only for traceability: also for reverting that consumption in the community and helping out. 

We may not know how to quantify the amount of audience that will move from retail to eCommerce for the first time in the coming months, but it is clear that it will not be too little.  

No matter how much we talk about a paradigm change and new purchasing patterns, users are not machines that update after a reset. It is a process of change in which users are going to need to feel accompanied and that is going to produce many doubts. Anticipate your needs and doubts with a pre-purchase service.