Chat GPT in eCommerce

In fact, it can be applied to practically anything and threatens to be a real revolution in the short term, even a change in the paradigm of interaction between people and the Internet.

 

Its possibilities are huge and the ceiling is not even in sight yet, but beware: all that glitters is not gold, nor is this technology mature enough to enter into it blindly.

 

Throughout this post we are going to tell you what this tool is, what can be the use of Chat GPT in eCommerce... but also how to use it and how not to use it. Because with every new technological change, in AI there are also advantages and disadvantage

Basically, it is about using software to get a computer or computing device to perform complex tasks by simulating human intelligence. We could say that, through learning and pattern identification, these machines are able to "reason" and solve problems.

 

The first thing that comes to mind are science fiction movies, it is even easy to imagine a mechanical android. But in reality it is something that belongs to today as much as to the future.

On this blog we have previously talked about concepts such as machine learning and how Google has integrated it into its algorithm. You can also consult articles about virtual assistants or chatbots.

 

Doesn't this seem so far away to you? Well, they are types of Artificial Intelligence that you live with every day, although you may not realize it.

The sensation of the moment. As its name suggests, this is a chat. This conversational robot has the ability to answer complex questions and generate a huge amount of content just by asking it.

 

The interface works like a conversation, in which you ask questions and Chat GPT responds based on the training it has received. But it is not necessarily short sentences: it can go as long and deep as the user wants. It even has the ability to use a certain tone to suit the message.

 

In addition, during the session the AI relates the concepts that are being discussed. If we ask it about a topic, it is able to assimilate that the next questions will be linked to the first one, and all this thanks to natural language.

 

To give a simple example: if we introduce the query: "Who was El Cid?", and then we want to know who he was married to, just ask "Who did he marry?". It  already has the context and can contextualize the answer.

 

UsingChat GPT, as you can see, could not be more intuitive. Just enter your query in the search box and wait - very briefly - for the answer.

I am sure you have already thought of several ways to use this type of artificial intelligence chats in e-commerce. This is normal, because the possibilities are enormous for those who have a little imagination.

Basically it could be applied to everything that has to do with copywriting, as is the case of:

But this is only the most obvious. Some people are using it to generate the descriptions of the images that they will then ask to other AI platforms like Dal-e (another software to which we will dedicate a full post soon).

And there is much more:Chat GPT is so powerful and versatile that it is even capable of programming itself based on our instructions.

Well, the truth is that it costs nothing. It is totally free and only requires you to register on this page to have free access to its interface.

 

This is so for now, but seeing the acceptance that the tool is having and the massive use that is being given, it is more than expected that they will want to make business out of it sooner rather than later. If we had to bet, we would say that it will not be long before we see subscription plans or credit purchases like other AI tools.

The first thing is to reaffirm that we are facing an unprecedented evolutionary leap in Artificial Intelligence. It is not at all a question of underestimating the possibilities of Artificial Intelligence, but we must be objective.

 

Let's not fall into the temptation of "killing" copywriting. The texts generated by Chat GPT are very acceptable, but they are still far from being persuasive or creative. In the reader's eyes, they are somewhat canned and require a lot of adaptation and adjustment work.

 

It is also important to bear in mind that the results it offers are not in real time and that it is limited by what it has been learning, so it is not exactly a "conversational Google".

It is also not very subtle from an SEO point of view, since it "bombards" with the same keywords while using formulas and patterns.

This brings us to an interesting point: do you think Google is amused by the existence of Chat GPT? Evidently not. For the first time in 20 years we are dealing with a technology that could pose a threat to the search engine and its immense global business.

 

Google pursues patterns, unnatural content and any way in which it understands that you are trying to manipulate the results, so based on its rules,Chat GPT violates several of these precepts. This has given it cause to optimize its algorithm by seeking to kill content generated using Artificial Intelligence.

 

I'm going to take a risk: I do not recommend you to use it in your online store directly. It can work as inspiration or as a basis, but I would not paste a text extracted directly from the chat on my domain.