Conversational marketing tools for dummies

In a previous post, we explained what conversational marketing is and the advantages it has for any eCommerce. For any of them? Sure, regardless of the technical level of its owner or the volume of business. 

Fortunately, both aspects have increasingly become a lesser obstacle for those responsible for eCommerce. The power of tools of all kinds (including conversational ones) have been lowering their price, while simplifying their integration in the different online store creation platforms. 

When we refer to dummies, we always do it with love: after all, at Oleoshop we claim that a person can become a great entrepreneur but does not have to be a technician. Software has to be at the service of business, if it is the other way around we are doing something wrong.

Therefore, we have selected a few tools that will help you connect with your clients in a simple way, even using Artificial Intelligence and something apparently as complex as chatbots. 

Oct8ne It is one of the most complete tools, because it is capable of using multiple resources that ensure that your client has the most complete attention, no matter the media is used, and with a very high level of detail and automation. 

Its system integrates live chat, email and telephone. This makes the work much easier for agents, but more so for customers. Su sistema integra chat en directo, email y teléfono. 

Chat is the crown jewel because, in addition to allowing written communication, it allows you to share the screen with the user or upload documents from the client's computer for precise service. 

For some time, Oct8ne has incorporated its own chatbot service and the integration of third parties to "traditional" service through agents. 

Drift is considered by many to be the best conversational marketing platform available. It must be admitted that it is really good, although the throne is hard-fought. 

To start with, it has a chatbot with a really advanced algorithm, which is capable of not only interpreting the questions it receives fluently and processing them very quickly, but also referring each user to the most appropriate solution (contact an agent, close appointments ...). 

In addition, it integrates very efficiently with other productivity and project management tools such as Slack, or CRMs such as Hubspot. It is very powerful. 

Tidio is another great option that also combines live chat with bots and, therefore, offers us that level of conversation automation that is so interesting at certain preliminary levels and the personal touch when necessary. 

In order to consider that a conversational marketing tool for dummies is really “for dummies”, it has to cover a series of basic characteristics, such as simplicity of implementation and, above all, that they are friendly in management (even in the most difficult tasks). advanced). 

In this sense, Tidio complies perfectly, since it has a very well designed backend, works on any device (including mobile phones, of course) and has a good handful of predefined automations to implement very easily. It even has a chatbot creator from scratch that does not need to enter a single line of programming. 

By the way, Tidio also integrates with third-party applications such as Mailchimp, Hubspot, Google Analytics … 

This is a conversational marketing tool somewhat different from those seen so far. We would not say that it is more complete, but it is true that Crisp emphasizes some interesting aspects. 

One of these details that make the difference is the integration of the service software with a CRM that allows you to take the conversation to another level thanks to the events monitoring, the management of filters and having all the data that we have from a client close at hand during conversation. 

With this tool, we can centralize in a single shared mailbox all the activity of our team and this, in the long run, means a higher level of control over interactions. 

Another thing I like about Crisp is that, in addition to livechat and chatbot, it also allows you to create knowledge bases or FAQs for user self-management. 

To conclude, a tool that enhances livechat at unsuspected levels. We are talking about Userlike, which has so many, many options aimed at improving conversation that it is very worth giving it a try. 

To start with any of these, it is very interesting to say that it brings together different platforms such as Facebook Chat or WhatsApp in one, which can be operated quickly by our team. 

Then, the chat itself is really advanced, since it allows things like filtering contacts in different "subchats" by departments or areas of specialization. It is the client who chooses with a click what he is interested in. These types of solutions make service more efficient and faster. 

As it is a tool designed for teams, they plan to make one agent transfer another to a customer. And, to avoid having to repeat the conversation, it is attached to the user. And, to avoid having to repeat the conversation, it is attached to the user. In addition, the system itself recognizes recurring customers and always tries to assign them to the same agent. 

Actually, these are just some of the features of Userlike, I would invite you to take a look at it because it is a great option. 

With these 5 options you have enough to start making a decision. The good thing is that you are not going to go wrong, whatever you choose.