Ecommerce niches that grow during lockdown (1)

As often happens, economic and social circumstances make some businesses suffer in the face of any sudden and radical change. What we are living with coronavirus is something that is unprecedented, that has changed the way of life of people and this naturally includes consumption habits. 

We are going to analyze the situation to detect those eCommerce niches that have better data and growth prospects, even in these moments in which the consumer has more limited options for the simple fact of being confined. 

It is clear that confinement will not last forever, and that sooner rather than later, we will return to

live outside home. 

Still, this is not going to be immediate or overnight. Retail will gradually open its doors depending on the sectors and the particular situation of each one of them. 

In addition to this, consumers are not going to regain confidence instantly. After so many weeks confined to their homes, purchasing motivations have changed their value scale and purchasing drivers have also been redefined, not to mention needs, which are also different. 

In short: during this period we have consumers "held captive by obligation" who, in a second phase, will continue to be so by choice and to whom we can retain for future.

Let's see the most interesting opportunities. Some of them will surprise you more than others, but all have something in common that can be used as reference for your personal study, and that is that in all cases they reveal a change in lifestyle that can be seen in the products that are purchased. Always will be:

Let's see those business proposals that have grown. 

Obviously, many people have decided to avoid going to supermarkets and shopping for groceries online instead. According to Flat 101 research (which I recommend that you read), sales have risen up to 218% in their highest period. 

Surely, a niche is not about fighting with food multinationals, but to find a specialization and needs that are not covered. Here I invite you to think of people searching for alternative foods (by choice or as required by health officials). 

Not all products within this segment will grow the same, even some will fall significantly. We may stop buying makeup or perfumes that are used “to go out”, but there is another type of essential cosmetics that are not negatively affected by this situation. 

In general, we talk about products that help us feel better about ourselves, such as firming and toning cosmetics, relaxation-oriented products - such as mineral bath salts - and others that have to do with unavailable services, such as hair salon (hair dyes are experiencing an impressive boom). 

Taking into account the fact that hairdressers are closed and a male population that has been growing its beard out for years ... something must be done at home if we do not want to leave like the castaway of an island. 

This was not a priority issue at first, but as the weeks have gone by there has been an increase in demand for products such as shavers or electric hair clippers. 

For those who run away from chemicals, the niche during confinement is clear: they need hygienic and effective disinfection products without using chemistry. 

We live surrounded by an enduring smell of bleach, perfumes, preservatives, colorants, chemical surfactants ... and this is bad for the planet and bad for people (especially for those who suffer from diseases such as Multiple Chemical Sensitivity). 

In general, anyone concerned about this issue but who does not want to overlook their health care, will be happy to buy these more natural products online.