How to contact your clients (I)

It is becoming more and more necessary to find new ways and learn about how to contact your customers.Companies are gradually shifting towards a model in which the consumer is the heart of the strategy and, therefore, it is essential to be able to keep communication channels open. We are going to see some alternatives that may be of interest to you. 

Before starting to see the various proposals in detail, it would be nice do a short but important nuance on this post. We are talking about establishing a more proactive interaction rather than reactive. 

On many occasions customer service occurs when it is he who starts the communication. It may be a question about a specific product, looking for information about the company or directly moved by an issue. 

In this post we will focus on the opposite and we are those who propose the start of the conversation. In many cases, the tools are the same as in the more canonical customer service, what changes is the strategic use that is made of them. 

Of course, SMS are still used in marketing. In a context in which mobile is a key strategic device, texting represents a great opportunity. 

It is curious that as phones become smarter, acquiring new functions and capacities, SMS messages remain in force. This is because its technology is the most accessible and transversal: all mobile devices receive these messages natively, neither external apps nor specific requirements are needed.

To add SMS to your marketing strategy it is best to use some professional platforms on the market, You will be surprise to see that it is quite economical for what they offer and besides, according to recent reports, the opening rate is unbeatable :82% do you think that this is within the reach of any other strategy? 

Solutions such as Mensatek, or the most advanced, SMS Publi allow to manage message sending with text, QR, images and links. They have backend to manage them,and view reports. To do this you have to buy messages bonuses with a unit price by approximately 50 cents SMS which will vary depending on the volume. 

We move from last century technology to the latest. Web Push Notifications come from the hand of the new website and represent a great way to keep in touch with the user. 

By themselves, they have a lot of advantages as the fact of requiring minimal effort and data contribution by user. When they browse through our website a first notification is sent asking if they want to subscribe and simply they accept to have the communication channel open. 

Thus we can send messages to users via their browser (Google Chrome) at any time, regardless whether they are visiting our website or any other. 

In the case of handsets with Google's operating system push notifications can be sent even when the browser is closed as any push message of a native app. 

This way of contact is very useful to try to capture traffic at specific moments, it supports recurring visits and they may even have a transactional application such as the recovery of abandoned carts. 

To make an objection, we will say that they can become some invasive if not used correctly, but this is still the risk taken with any of these strategies. 

If SMS is cheap, Web Push Notifications are free... as long as you have the technical knowledge (or a technician close by) to set up the service. 

It is usually associated the use of livechats with customer service. It is true that they are very reactive and that for many companies the value is precisely that and nothing else. However, live chats are having more possibilities. 

Good tools offer the possibility to automate certain tasks. They allow you to establish triggers that open the chat windows when certain conditions are met such as the length of stay on a particular page. Thanks to this, we can take a step forward and take the initiative and contact the customer rather than wait for him to do it. 

We cannot forget the application of Artificial Intelligence and how it is changing this sector. Since the popularization of chatbots or conversational bots, we can say that the possibilities of service and contact attention have opened up much. This type of software does not solve interaction 100%, but it is always available and can be a first step. 

If you want to use a livechat as a way of contact you will have many options. I would recommend you to give a look at the full post we published on this blog. 

Read the complete serie here:

How to contact your clients(2)

Images | Fotolia, Unsplash and SMS Publi.