How to create images with AI for your eCommerce
Laia Ordoñez
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We have been talking about Artificial Intelligence for weeks now, but let's explore other aspects. Today discover how to create images with AI for your eCommerce.
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Generative AIs go beyond chatbots like Bard and ChatGPT: they also offer possibilities at multimedia level that, frankly, in some cases seem almost like science fiction. But it is not: it is real science that you can use to increase your productivity and reduce costs.
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Types of Artificial Intelligence tools for images
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The field of Artificial Intelligence is so large, so varied and so versatile that it is often difficult to categorize the solutions available on the market. Even so, we will basically distinguish between two types:
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#1 – Text to Image image generators
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Undoubtedly, these models are the most spectacular. As their name suggests, they allow to create a synthesis image completely from scratch and with the only tool of a keyboard.Effectively: we provide the system with a prompt (instruction detailing in natural language what we want to create) and, in a few seconds, we have several options on which we can continue to generate versions.From the point of view of eCommerce, the usefulness of this type of tool is more in inspiration, in the generation of content for blogs and social networks or for communication in general.It is no small thing, of course, but in an eCommerce one of the critical features in photography is that it represents the product in a reliable way, which is difficult to achieve through Artificial Intelligence.
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As you can see in this example made with Leonardo.ai, the images are quite good, but they do not look like a real product, which complicates the conversion because they do not offer enough authority. And, in addition, the amount of complaints and returns we face in the case of users who want the exact model based on the image is a bit scary.
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#2 – AI-based image optimizers
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Here we enter into tools that solve our life in the most transactional part of the matter. We are talking about programs that use Artificial Intelligence to help us improve existing images.How? Well, actually, in many ways. Thanks to AI we can achieve amazing results, do things that, less than a year ago, we could not dream of.There are tools that allow to change image backgrounds, remove elements, convert horizontal images into vertical ones by adding content... There are even programs that allow us to "raise" the resolution of a poor quality photo or make automatic settings without having any idea of photography.This type of software, which we call image optimizer, is ideal to improve the level of our galleries and get product photos that sell.
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3 artificial Intelligence tools for images in eCommerce
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We could easily mention 20 or 30 different ones. Moreover, if you read this article in a few weeks, new solutions for image creation by Artificial Intelligence will surely have appeared. Still, these 3 are really good and are evolving non-stop.
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#1 – Midjourney
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This is probably the tool that achieves the best results in terms of text-based generation from scratch.Its learning curve is average, especially if you are not used to using This is probably the tool that achieves the best results in terms of text-based generation from scratch.Its learning curve is average, especially if you are not used to using Discord. Basically, it does not exist as an application, it is a channel of this platform to which they have to give you access from this website.Once inside, we access one of the creation rooms and we introduce our prompts. Within this feed, our images will be displayed with 4 variations so that we can tell it if we want it to generate variations or offer us a high-resolution version of one of them.
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You can try it for free by creating a Discord account (or several), but after 25 images it will ask you to upgrade to a paid plan.
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#2 – Leonardo
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For me, Leonardo.ai is the best alternative to Midjourney, hands down. Its final results are much closer to those of that platform than those generated with other competitors, such as Dall-E-2 or Stable Diffusion. In fact, with Leonardo we can use Stable Diffusion without leaving the app.The registration process, through a waiting list, is a bit cumbersome. But once you get through it, the application is very solid, easy to use and has very interesting features, such as the ability to generate negative prompts (to better debug what you do not want to appear in the image) or even a prompts generator to help beginners.The free plan works with credits or tokens: when the 150 credits you are given are used up, you will have to wait 24 hours to automatically recharge those credits. Considering that generating an image "costs" 5 tokens, the truth is that you can get a lot of juice out of it (although there are other options that also have a cost, such as obtaining the image in high resolution).
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#3 – Pixelcut
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Pixelcut could not be missing in this top 3 tools to create images with AI for eCommerce. A freemium tool with which you can optimize your product photos, improve the quality, play with different backgrounds, delete objects, change the color...It has many options -both paid and free- and, precisely for this reason, its learning curve is a little steeper. Even so, the main advice I can give you is to try it out, play around with its predefined images or templates and upload your own. The results will leave you open-mouthed on many occasions.
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This is as far as we have come... for the time being. Obviously, this is a topic worth developing. Therefore, this is the first post of a series in which we will go deeper into some of these tools to show you how they are used, how much they cost... and give you some tips.
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Interested in learning more about how to create AI images for your eCommerce?
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Images | Unsplash and linked tools.