How to optimize your influencer marketing for Christmas time
Laia Ordoñez
17/10/2019
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Surely, you have all ready for Christmas season. Everything? We are going te tell you how to optimize your influencer marketing for Christmas time.
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How to optimize your influencer marketing for Christmas time
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In order to refresh the concept a bit, we will say that influencers marketing about using the prescription ability shown by certain models of our target audience on social networks in order to achieve the product or service sale, or, at least, Top of MindThe key is found in the fact that those people who follow these influencers are very receptive to all they propose. There is such a certain aspirational behavior, that is gregarious to a certain degree. This leads the community to behave in a way which is similar to that of the influencer: wear the same clothes, eat the same avocado breakfast, travel to the same places and stay at the same hotels…At Christmas time, users are exponed to explicit advertising messages on any channel. Also, it is a time when all of us are more on social networks.Here you have a breeding ground to keep you considering to optimize your influencer marketing strategy where campaigns show a more organic aspect.
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Are you wondering how to do it? Let´s see the answer.
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#2 – Christmas is time for events
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Of course, it is at Christmas time when events shine most and, let´s be honest, influencers love parties.
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Think about organizing one: Christmas can be a good time to call all your influencers in one place. By doing this, you will amplify the scope and engagement Also, when intesifying the activity within a short period of time, visibility is bigger as well: a great excuse to become our hashtag a trending topic.
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EXAMPLE: You can make the most of the fact that people seem to have a greater sensitivity and use this event with charity purpose at Christmas. Social corporate responsibility and influencers work great for the purpose of branding.
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#3 – Promote experience above product
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Instagram and life style go hand in hand. Influencers must neither sell products at all times, and nor being salespersons. Their role is more subtle within the marketing strategy. The idea is “slip” your brand and product in the context of her lifestyle.
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When we choose an influencer for our campaign, we shoud analyze very well what she projects and let ourselves be part of the story.
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EXAMPLE: Let´s imagine we want to sell man watches. A good way to do it is having the protagonist showing her outfit to go out on New Year´s Eve or holding a glass while toasting while showing her wrist.
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#4 – Choose the best content formats
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In your Christmas campaigns it is important to succeed in the content. You need influencers who are committed to the brand and not just publishing two posts to Instagram, Facebook y Twitter. We have to get relevance through content.As we have already insisted through this post, 2 interesting situations take place at Christmas time. On the one hand, we have different very important landmarks and dates; and on the other hand, we find a special predisposition to purchase –of course: purchase of presents before products of himself–. The content to be developed has to be aligned to both.
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EXAMPLE: Videos can be a great idea. They work as a Christmas card but also as unboxing or gift guide. Of course, Instagram Stories cannot be forgotten. If some of them use shoppable tags then you can encourage conversion a bit, which is never a bad idea.
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You will see, how with these 4 tips about how to optimize your influencer marketing for Christmas time, you are going to get a higher performance to this strategy. Let us know how it goes!
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Images | Unsplash.