How to sell on Instagram: 10 tips to smash it(1)

If you often read our blog, you already know we love Instagram. There are many reasons why those responsible for online stores decide to add Facebook's photographic network into their mix of networks. 

But of course, there are many strategies, ranging from simple visibility or brand building to acquisition, selling and loyalty. Obviously, it will depend on each business,, but selling is one of the keys to any online action. And of course, it is possible to sell on Instagram. 

Now, add segmentation to that. We are talking about a younger audience on average than other networks, so if your target audience are Millennials or Centennials, this is a good place to fish. 

Keep in mind that their way of interacting with networks is increasingly transactional. According to this study, between 16 and 34 years old, networks are used to: 

At the same time, since the day Instagram allowed professional profiles, the biography became a showcase to publish our brand values, competitive advantages and offer an additional method of contact. 

If you want to know how to make a top bio on Instagram, I would recommend that you read this post full of useful advice. 

Although it is not funny, we have no choice but to accept the fact that organic scope is increasingly reduced. This implies that, if you want to reach more people, you will have no choice but to go through pay. 

The good thing is that it uses Facebook Ads platform, which is really advanced and allows to apply all our creativity to online selling. In addition, segmentation capacity is amazing, so you can greatly polish the profitability of every penny invested. 

Instagram Stories is one of the formats that best works by far. Users go crazy with what they see in those ephemeral, vertical videos.

If you have an account with more than 10,000 followers, Instagram understands that you are relevant enough to allow you to insert a link to any external page of your store. And, what about those of us who do not have a community that big? Well, you can try to get more followers or opt for the usual solution: pay. 

Instagram Ads allows to create specific campaigns in Stories with the inclusion of a call to action and a link that is activated by sliding up (swipe up). 

This is one of the most conversion-focused options available to sell on Instagram. You can tag the products you want to sell directly in the image (or in the Stories using shoppable tags), making it work more than as a showcase. Giving your customer the option to progress to your store without making them go through unnecessary steps. 

For that, you have to have a business account on Instagram and your catalog perfectly optimized on Facebook. 

From the beginning, we have highlighted that the audience is different from other networks. Then, the most logical thing is to propose exclusive promotions for Instagram instead of copying what we are doing in other media. 

Make your account's followers feel special, while giving them a solid reason to follow you and visit your profile regularly. Nothing builds loyalty more or better than offers and contests with a touch of exclusivity. 

For example:  if you are going to use discount coupons, you can create an exclusive one for each network. This will help you closely monitor your promotional actions.