How will eCommerce change after the coronavirus crisis? Main challenges (2)

As we already performed a quite detailed analysis in the post that started the series (you can read it  here), we will not stop in the context as much as in certain specific changes that are already beginning to be detected after the coronavirus crisis. 

We hope that when you finish reading this article we will have managed to give you some guidelines to define your action plan. 

If there is a clear effect that the coronavirus will bring with, it is the fact that many professionals and businesses will find themselves in the need to reinvent themselves so as not to be left out. 

This will affect from companies that were pure players in retail - they did not have an online store - to others that will emerge natively at the prospect of finding a new means of generating income. 

No matter the origin, the incontrovertible reality is that most of the niches are going to be full with more competition: the price per click will rise in SEM campaigns, there will be more fighting on social networks and SEO to gain the customer service and, ultimately, it will become more important than ever to gain a representative market share. 

The change has been so important that it has redistributed the relevance of the different sectors. Products that in certain countries had a marginal market share have suddenly become a priority. 

A clear example is that of masks in Spain. Their use was practically exclusive in the healthcare sector, but now they have become a necessity for the general population. 

This has been a subject that has triggered much controversy. Many countries´ governments have even considered banning sales in physical stores to avoid problems due to mass meetings in limited spaces. Este ha sido un tema que ha desatado mucha polémica. 

If the Internet has always been characterized by being associated with the best price and, as we have previously mentioned, it allows us to better adjust margins, at these times when social distance is an additional concern for clients and authorities, it is a good idea to reserve seasonal offers for this channel. 

The title of this section is very cool, but what it means is something easier. 

We need to make all the assets of the company work in a coordinated way, supporting and complementing each other. Omnichannel needs to be implemented even in SMEs because, to be honest, we cannot disregard any conversion help. 

The idea is to enhance the virtues of both physical stores and online stores to cover all aspects and needs, and allay fears in customers. 

How will eCommerce change the way of buying online after the coronavirus? The fact of buying itself changes a little, but there are some operational and logistical aspects that will be affected by the new health impositions. 

Many companies of all kinds have established contactless deliveries since the beginning of the COVID-19 crisis so that customers and couriers are exposed to the bare minimum, but fear of contagion is one of the strongest brakes we are going to face from now on.