Main Google tools (3)

Of all the tools we have seen so far - and, surely, that we will see-, this one is the most complex. Not so much for its interface, that is really simple; its complexity lies only on a conceptual level. 

Basically, what makes Google Correlate is submit searches/keywords related information. 

Up to here you will see there is not a big difference with the module of keywords we talked about in Google Trends. As in the trends tool, we are also shown charts and comparative analysis. 

The most interesting thing about Correlate is that we can see which terms, according to Google, have a relation even although is not direct or semantic. What is more: each keyword has an assigned rate that tells us, from 0 to 1 how clear the correlation is.

It also allows us to use our own sources of data to analyse and, curiously, draw a curve and see what trends fit with it. 

These data are interesting when defining a keyword research or a content strategy. Correlate works especially well with Google Trends. 

This is one of our favorite, most useful, and maybe the less used by general public. 

As its name suggests, it is a very simple alerts service to implement. Just find the topic that we want to monitor, set a frequency, choose the sources (or leave it in automatic mode), language, region or regions, the amount (all or best results) and the email address where you want to receive your alert. 

From here, whenever the system register news on this topic, it will send them to our email address with the defined periodicity: whenever there is news, once a day, a weekly summary... 

It is great to nourish our content strategy, corporate social networks, monitor our brand and, obviously, keep updated of what is happening in the niches we are more interested in. 

Google Spreadsheets are great. They function largely as an Excel that have very little to envy. 

But, in addition, they have huge additional benefits, such as being in the cloud via Google Drive, not only making documents accessible from any computer and device, they also make them collaborative since they can be edited by more than one user at the same time. 

The truth is that it is a joy for working in teams: what simple comments inserted into a cell are in a desktop tool here becomes a chat that also notifies us of each update via email. 

Another thing to keep in mind is that you have advanced options that are very well integrated with the rest of the Google ecosystem. It allows us to use it as a data source for Data Studio, link data with scripts for Adwords... 

It is one of the most essential Google tools. 

Since Android is the most important mobile operating system in the market, and taking into account the infrastructure and the domain that Google has on everything that has to do with the Internet, it seems logical that the possibility of operating as a IP voice provider arrived . 

This logical evolution became a reality 6 years ago in what is called Google Voice. A really advanced tool that allows us to make free local calls from your computer or phone (Android orIOs). 

It is really advanced because it allows to use a forwarding number so that it is not necessary to provide our “real” phone to a third party. We can link it with several numbers in order to receive the call in all of thems. It also offers us transcription of calls, text messages... It is very, very powerful. 

Having an alternative to the usual or standard operators never hurts and if, as we said, it is a completely free service for local calls. 

For international calls it is necessary to load credit since they have an approximate cost of 0.16 dollars /minute what, honestly,is not crazy.

Read the complete serie here: 

Main Google tools (1)

Images | Google Correlate, Google Alerts, Google Spreadsheet, Google Voice.