Minority marketplaces of interest: Solostocks

Solostocks is a unique platform in many aspects. Especially because it is a marketplace with an exclusively B2B orientation or, what is the same, focused on wholesale between businesses. 

 

Having clarified this, we can focus in detail on how it works and what it can bring to our business to work with Solostocks. In addition, we will see that this marketplace can be incorporated in various ways to our strategy.

Let's take a good look at what it is, how it works exactly from an operational and strategic point of view, what are the advantages of using Solostocks and whom it is suitable for. 

 

After all, we are dealing with a minority marketplace if we compare it with Amazon or AliExpress, but its business volume is quite interesting. In fact, it would make more sense to compare it - more by concept than by revenue - with AliBaba, which also has its target audience in B2B. 

 

The basis of Solostocks' raison d'être is that it is a marketplace for those who need to buy products to resell on other channels or platforms. These can be other eCommerce or retailers, depending on the buyer's strategy. 

 

As in any wholesale trade, price is always more competitive, but "the trick" is that it is associated with a volume sale. This means that there are minimum quantities and they have a decreasing amount as we increase the quantity we order. 

If you take a look at all the categories of this marketplace, you will see that they are very varied and heterogeneous: for instance, we can go from agricultural machinery to toys or wigs. Products that represent a very horizontal offer in this way.

 

According to the definition of vertical marketplace as an e-commerce that offers a range of products related to each other thematically, by niche or sharing a function ... the truth is that it does not quite fit with Solostocks. 

Then, what gives that verticality, then? Its orientation to buying and selling for companies and professionals, even if they are from multiple industries. 

 

This makes it a business opportunity for those who sell in their own online stores -such as those created with Oleoshop-, those who sell in other marketplaces and, of course, if we are manufacturers and we are interested in selling to companies. 

 

Thinking about the first two assumptions, Solostocks allows to use its tool to directly find suppliers as well as specific products to purchase directly. 

Something very positive and that we must emphasize is that it is not complicated to start selling in Solostocks. 

 

The first thing, as it is logical and usual in any marketplace, would be to register on the platform. This is done through a simple form with just seven or eight fields. It should not take you more than a couple of minutes to have the registration ready. 

 

Then comes the part corresponding to the catalog upload. Here you have several options:

 

It is not just a matter of options, and it is also appreciated that they have thought of your typical salesperson with these massive solutions. After all, wholesaler listings can be very large and complex to manage. 

If you are interested in selling through this platform, you should know the associated cost. 

 

We have good news for you: registering the company is totally free. What is more, there is also no cost to upload your first fifty products to the portal. After that, if your listing is bigger, you will have to negotiate directly with the platform. 

 

The sales commissions are significantly lower than in other marketplaces and are also adjusted to each seller. This should be negotiated as well. 

 

Additionally, you will find three special plans for what they call Premium suppliers. These are closed proposals and practically pre-negotiated rates based on the depth of our catalog and inventory, as well as our visibility needs.
 

If you are interested in any of these plans, the best thing to do is to contact them so that they can make you a personalized offer based on your needs and business model.