Our Best eCommerce Posts of 2024

It is always interesting to take a look back before starting a new cycle. For this reason, we are reflecting on the last 12 months and gathering a top selection of our favorite blog articles from this period.

Note: This is a completely personal selection. By this, we mean that we have not based it entirely on the number of visits these posts generated. Instead, we have chosen those that we feel are most valuable at this moment (and the ones we like the most because, yes, we also have our preferences).

Like some other posts in this list, this is actually a series composed of several posts (in this case, four), which together form an almost complete guide on how to sell online internationally.

Throughout this series, we break down everything you need to know about selling online beyond your borders: researching markets, logistics options, pricing strategies, critical legal aspects (both in Europe and other regions), and finally, adapting your store for different markets.

If you are planning to expand your online store in 2025, you will find this series particularly valuable.

There is no denying that TikTok has revolutionized the way content is shared on social media. This format of short videos offers countless opportunities and possibilities for eCommerce.

For this reason, we wrote two full posts to explain why you should incorporate these platforms into your marketing mix. We also included several examples of video types that really work.

While we have written extensively about TikTok in the past, in 2024 we shifted our focus to YouTube Shorts, which has shown impressive growth in recent months. If you have not yet ventured into short, vertical videos, I highly recommend these posts they might just open up a new horizon for you.

You have got a fantastic online store, a great product, and you pour your heart into customer service… but is this understood by your customers?

This post focuses on precisely that: improving perceived quality. It covers several measures and tips to help you increase the authority and trust your store projects to customers.

Some of these aspects are difficult to quantify, which is why we often focus on measurable elements, sometimes neglecting these more subjective areas. Yet, these subjective elements have a real, direct, and powerful impact on the metrics we care so much about including conversion rates.

I want to close with one of the success stories we have discussed, but before that, I think it is fascinating to address a topic that often feels taboo: failure stories. These, too, exist and can be just as illustrative as success stories (if not more so).

The most interesting part of this article is that we did not just create a list of stores that closed or had to reinvent themselves.

We believe the real value lies in analyzing and explaining the reasons behind these situations businesses that, in some cases, were highly successful and generated significant revenue.

I encourage you to read this post to avoid falling into the same traps others have encountered.

As I mentioned earlier, I wanted to close this list with a success story. In 2024, we discussed various and different eCommerce success stories, which made it difficult to choose just one since many were incredibly compelling.

Finally, I chose Showpo because, compared to other brands, it may not be as well-known here (though I also highly recommend reading our piece on Warby Parker, which is equally insightful).

What stands out about Showpo is its vision, business model, and how its unique approach to the fashion segment has redefined it, creating new standards and strategies.

If you are particularly interested in Social Media, this might be one of your favorite eCommerce posts on this list.

Before wrapping up this retrospective, I want to thank you for more than 10 years of accompanying us in discussions about our passion: eCommerce.