Quick Commerce: the immediate logistics revolution

It is not something really new, but it is true that the term has been coined recently, so it is worth explaining it.

It refers to those businesses, usually based on convenience products or immediate consumption, that make almost instant home deliveries and are managed entirely through the Internet to provide a local service.

As you can imagine, Q-Commerce draws directly from the food delivery model. No one is surprised at this point to order a pizza over the phone and have it delivered in less than an hour. So why not apply this capability to other types of products or services?

Sometimes it is a bit tricky to label trends in the business world. Still, there are some characteristics that seem very clear:

As we already pointed out, Quick Commerce is oriented to a quite specific type of product for which it really makes sense to have immediate delivery.

The best example is that of online supermarkets and their entire range of consumables, fresh or not: food, cosmetics, cleaning, gifts, toys... Those things that we used to buy on the go at any time before the coronavirus transformed eCommerce.

We can also add to this other categories and niches that have grown as a result of the pandemic. Teleworking has created new needs that must be met at full speed in office supplies, consumables, electronic devices....

Hence, businesses such as Gorillas or the well-known Glovo have flourished, which manage purchases in third-party establishments and provide delivery in record time.

We could also include in the Quick-Commerce category Amazon Prime Now, which uses its gigantic logistics network in some cities to serve certain products - in this case from its own stock - with delivery times of one hour or less.

COVID is being a social and economic drama, there is no doubt about it. It has radically changed us, the way we interact with the world, our relationships and, of course, the way we shop.

eCommerce has experienced a spectacular boom in recent months. Users who were already regulars have increased their orders, and those who were still reluctant have ended up joining the online shopping trend.

This is probably why it makes more sense than ever to offer our customers the possibility of buying those products that until now many would not have considered buying online. Audience has understood that this works and is safe at all levels.

Security is one of the keys to everything that has and will have to do with commerce in the coming months. This new way of shopping relies heavily on the fact that we are minimizing risks: as a Q-Commerce company we are not only selling or delivering a product, but our real added value is that we are saving time and creating peace of mind.