Rask: An Ally for your eCommerce internationalization

There's no doubt that we are experiencing an explosive moment in terms of technology. Every day, solutions are introduced to the market that would have seemed like science fiction just a year ago. However, not all of them are useful for an online store, or if they are, their impact is relatively small.

This is not the case with Rask because we're talking about software that allows us to dub our video content into over 60 different languages, while keeping a similar tone and tempo to that of the original narrator's voice.

How does it do this? That's right: with Artificial Intelligence, as you may have guessed.

Behind this name, which doesn't convey anything special, lies one of the most powerful tools for translating and localizing the content of an eCommerce or any other digital resource.

It has many interesting options, but the most notable one is that it uses Artificial Intelligence to process any video content and automatically translate the text into the desired language. It emulates the voice of the narrator, adjust it to the timing and context of the video, and finally deliver the video adapted to different formats for various channels and platforms.

This is the main feature, but the tool is more comprehensive, as it has other very useful characteristics such as generating subtitles, transcribing and summarizing the content of a video into text, converting longer format videos into Shorts, Reels, or TikToks...

Once the registration is complete, you will access the creation tool. It's a simple form that asks for:

Surely, this has happened to you: you have a website in one language, the store grows, and then you decide to translate it into other languages. This is perfect, of course, but what about the videos you have on your website?

Translating the text is relatively easy, but if you have invested in creating product videos, corporate videos, or videos that serve as inspiration, it's a shame - and incoherent - to keep them in the original language.

With Rask, you can solve this problem and provide a better user experience than just adding subtitles.

Using videos in the language of our target audience not only makes us more appealing to their eyes, but also adds an extra level of trust. Additionally, it allows us to explore other platforms and advertising formats.

Would you put inset advertisement on YouTube in a language that your target audience doesn't understand? Would you promote content on Facebook, Instagram, or TikTok that isn't comprehensible? You probably wouldn't consider it because you know it would hardly work.

Imagine creating a knowledge base in video format, with all the FAQs prepared so that any user who speaks any of those 60 languages can quickly and directly access them.

Undoubtedly, it's a resource to consider that provides a differential advantage because, in addition to being convenient for the user, it reduces the number of interactions that our team needs to handle.

One of the keys to the success of any business is the training of its staff. Thanks to solutions like this, you can use content created by any expert and make it accessible to employees and collaborators of your eCommerce.

Furthermore, since the software adapts to the inflections of the original narrator's voice, the result is not a robotic and tedious text, which enhances message understanding.