Top ideas for Christmas greetings 2019 (2)
Miguel Nicolás
07/01/2020
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This Christmas is an inspiration and marks the way for the next ones. Here is the second part of the top ideas for Christmas greetings 2019.
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No doubt companies find very interesting ways to get their good wishes to their customers, and that is why we have so much and so good to choose. Therefore, today we launch a second post about top Christmas greetings and that can inspire you for next year.In this second part, we bring you another 4 brilliant cases that will show you that Christmas can also illuminate email marketing.
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#1 – Atrápalo
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In general, it may be a good idea to get rid of the general tone. Concepts around which each Christmas campaign works tend to be very similar. That is why it is necessary to give it a different twist if we want to stand out among the competitor.The style of this Atrápalo greeting is very simple, since it uses a series of bands of different widths to create the silhouette of a Christmas tree crowned with Atrápalo logo.Copy is the key: “The perfect gift for imperfect families.” This is reinforced with the text of the body of the message, where it speaks of the perfectly imperfect.
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Why we like?: Actually and being clear, they are not inventing anything new. Family is, perhaps, the most recurring concept at this time, but it gives a twist to that politically correct and abounds in the insight of the imperfect family, separating itself from the standard greetings and the Christmas posing of ultra happy family.
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#2 – Just Eat
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Continuing with unconventional proposals, we find very interesting what Just Eat has done. Again, the brand is committed to appealing to the different, which goes beyond the norm, with a Christmas greeting with a very funny irreverent point.Timing is perfect, since it is sent on Christmas day, and copywriting rocks again. The headline leaves no doubt: TODAY WE ALSO OPEN". And it does so, in capital letters. Then, it uses the text of the body of the message to set a scenario in which it tells us what we hope to find in a Christmas meal, and incorporates the figure of the deliveryman.By the way, when it comes to images, they have opted for an elaborate and sophisticated-looking dish (beyond the usual hamburger which Just Eat is popular for).
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Why we like?: In this case, it is necessary to go directly to the function of the company. Many people do not consider ordering for food a holiday like this, and even assume that the service does not work. It is very well planned and reaches its audience directly at the right time. Because at Christmas there are many people who are simply on vacation and want to enjoy their day off, do not spend it in the kitchen preparing food for 25 people.
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#3 – Perfumes 24 horas
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And from the groundbreaking we go to the most traditional because, depending on your audience, it may be much more effective and activate certain purchase drivers. Perfumes 24 horas has chosen this way, no doubt because giving away or having a set of food products is one of the basic Christmas marketing.Everything conveys that Christmas classicism we are talking about. The main photograph is "canonical" and concentrates the iconography of Christmas dates: bows, crowns, snow …
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Why we like?: The best thing about this case is that the brand does not have complexes nor does it feel the need to break with the established. If there is something traditional by definition it is Christmas, and giving away perfumes is part of that tradition. Why not make an approach in this way? It simply proves to know its audience.
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#4 – Fnac
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We finish our selection of Christmas greetings ideas 2019 with the one Fnac sent us.From the formal point of view, again we have something quite classic by using the image of Santa Claus. Even so, they have given it a somewhat less conventional touch from the moment they have placed a ukulele in the hands of the Christmas icon.The title and subtitle are direct and close, appealing directly to the good wishes typical of these dates.
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Why we like?: The key is how they have turned, precisely, to the concept of Christmas basket that we talked about in the previous example. Instead of raffling sausages, sweets and spirits (which surely was not aligned with the segmentation of its audience), they have chosen to include in that basket those cultural products that really interest their customers: music, cinema, literature, video games …In addition, instead of creating a predefined set and raffling it, they have created a promotional mechanic through which the prizes will be awarded to those who participate in a short-story contest in which a product from each category involved is mentioned.
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Well, here are our top ideas for Christmas greetings 2019. Do not forget to take a look at the first issue to have the complete collection.
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Of all these proposals, which one do you prefer? Are you for the breaking line or do you prefer something a little more classic? Share your opinion with us, we would love to know.
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Images | Unsplash and brands above mentioned.