Top ideas for Christmas greetings 2019(1)

It is very, very angry to send an email with our best wishes and it looks like a plain template or impact. Especially when we receive some from other eCommerce that are really good and have an obvious strategic function. So this does not happen to you next Christmas, we are going to share some of the best ideas for Christmas greetings we have found this year. It is never too early to hurry up and get ready with the most creative email marketing. 

Yes, they have a function and some interesting advantages. Before explaining what they are briefly, we have to make a recommendation: do not do anything you are not convinced about. 

If you think that Christmas greetings for eCommerce do not have practical utility, just do not send them because it is what it is supposed to do or because the competition does. 

If you want to do well, it will involve some resources that you could use in something that you are most convinced of. And, if you are not going to make use of them, the result is going to be little acceptable, which not only will not contribute but can also project a bad image. 

Let´s see the advantages:

In this first example, copywriting comes first A simple design has been chosen that does not divert attention from the message.

Under the corporate identity and the links to the different DueHome categories, we find a great holiday-looking image of which we would highlight the fact of including the brand with a handwriting aspect, similar to the signature that any of us would use on a card. 

Headline, subtitle, and text justified to the center in short paragraphs that ensure readability. 

If someone has made good vibes a competitive differential advantage has been Mr. Wonderful. Somehow this generates an expectation in the client, who is almost waiting to see what their congratulation proposal is.  

The truth is that it does not disappoint at all. Their bet is of great coherence, since it uses the same resources that have made them succeed: designs based on pastel tones, a lot of lettering and a close and relaxed tone. And of course, with a link to the Christmas video of the team we are used to. 

With Patagonia we return to the sobriety that we highlighted at the beginning with DueHome's Christmas greeting. In fact, the design structure is very similar. 

They have played very well with typography, which is very readable combined with that of the headline, which is more similar to that of its own logo but somewhat more complex (although it can also be read without problem). 

Being one of the most prominent attributes of their products, they intelligently use the term "warm" to warmly express their best wishes for the coming year. The rest of the content seeks to reinforce other key concepts for the brand, such as activism and proximity ("from our family to yours"). 

From minimalism to the opposite extreme, at least in the amount of content. The photographer Jackie Rueda expands well on the text and, logically, in the photos she has included in her Christmas email. 

It starts with good wishes expressed with a very prominent photograph. So much so that it even incorporates the headline in it. Under this photo, we see a close and personal message signed by Jackie Rueda herself. 

Then, as we scroll, 3 points appear announcing news and encouraging participation in various initiatives. Finally, links to her best posts of the year. 

Let´s conclude with another of our favorite brands. We talk about Two Thirds, which takes up the path of minimalism in communication with very little text and an image that says more than it seems. 

This brand has, as its main pillar, the respect for environment, especially the seas; Their products are respectful and they like to say they make them so that the world has a better future.