Trends in Social Media 2020

It is always interesting to take a look at the clues that the online world gives us. Those clues that help us to have an idea of what is happening, so that we can anticipate what is going to be a success from now on. 

We already did it with the trends in SEO and now it is time to do the same with those of Social Media, which are also very important for brand generation, conversion and direct sales. 

We may not like too much to assume it, but if we do not check out and work with payment campaigns, it will be very difficult to reach our audience the way we want. 

The permanent algorithm changes are leading us, as brands, to work on SEM almost mandatory. Facebook Ads and Instagram on the one hand, but also Twitter Ads and Pinterest, which begins to step on the accelerator in advertising. 

 Do not forget the most alternative platforms such as Tiktok or Twitch, which also have advertising platforms. 

This is not at all minor; In fact, it is a trend in Social Media that can mark a paradigm shift in the way users interact with each other and with brands. 

Instagram is the leading network in terms of engagement generation, which enjoys better health and muscle. They have decided to eliminate the visibility of a metric that is pure vanity but that conditions the user a lot, influencing it to contents that have the most amount of “likes”. 

What does it mean? We had better focus on other types of metrics, such as comments, which are more social interactions. Brands and influencers should work more with their communities and seek less rapid impacts. 

The truth is that we could say that Tiktok itself is a trend in Social Media in 2020. The network, formerly known as Musical.ly, has become a phenomenon (and key in marketing for Generation Z). 

In case it does not ring you a bell at all, let´s say that it is a network based on short, vertical videos, as it is much mobile-oriented, and that it has its own language. They are very identifiable formats in which simple humor and music prevail. 

Imagine how popular it is that has become the third most downloaded application worldwide, even ahead of Instagram according to Statista. 

Why am I talking about clones?

Because Facebook is still in its line of copying and destroying, basically what it did with Snapchat and Stories. They already have their own anti-Tiktok ready, which is called Lasso and is an identical copy (why should we hide if we know what works?). 

In addition, by the creators of the extinct Vine, Byte comes to light looking forward to its share of the market. If you remember, that network was the first to bet seriously on this type of video marketing and content with its loops. 

Users want to be able to buy directly from the social network with a smooth and friction-free experience. Hence Instagram's efforts to popularize shoppable tags, the relevance that Facebook gives to its catalogs and how Snapchat has also included a formula to sell without leaving the app. 

On another level we have the ability to include links to product listings, something that can be done easily with Twitter or Pinterest and that Tiktok users will be able to do too. 

Somehow, we are living a curious phenomenon in which many users prioritize privacy over the public side. 

Private groups live a moment of revitalization because they allow us to have a closer interaction controlling the scope of the publications. 

In addition, many times, they have a thematic component that works as a thread (a football team, the inhabitants of a village or the followers of pasta dishes with sauce). We could say that the spirit of forums is recovered. 

Another phenomenon that confirms this trend is something that occurs more and more regularly. We talk about the double account, so that users keep one public and the other private to favor a safer experience.