Two Jeys or the eCommerce boost to DTCs (2)

And we say "discover more" because we already told you much of their success story in this first post, although we focused more on the business model and what other DTCs could learn from them.

This time, we are going to talk about the brand's philosophy and marketing strategy, which is really remarkable.

The combination is easy: two friends, a road trip across the United States and the desire to start a business together.

During the days they spent in their caravan, they sketched out a marketing strategy and even a hundred pieces of jewelry that responded to an aesthetic and a design that was hard to find in stores.

In this way, almost by pure intuition, a brand born to change many things was born.

8,000 euros in total. With such a small amount, you can do much more than you could imagine or, simply, what a retail business would be able to achieve if it were not 100% digital.

4,000 euros is estimated to be the investment it took to create the online store and the production of the first collections. That was enough to start a project that would turn over 800,000 euros in its first year of life.

At the beginning, they took care of everything, from web management or product photos, to logistics or shipping. They even went so far as to assemble the necklaces on bead.

Their first campaign was such a success that they surprised even themselves. In less than 48 hours they broke stocks. The formula has proven that it is still going strong, that what they did in that first sale was not luck or chance.

We have already highlighted that it is a brand created by two influencers. In fact, two of the most prominent on Instagram at a national level (they had well over 200,000 followers between them).

Logically, this marks the strategy from the beginning because they feel comfortable in the role of creators and content marketing is one of the best ways to sell lifestyle and favors like no one else those who know how to tell stories with their brand and products.

In addition to its enormous reach and engagement capacity, we must add other collaborations that come from these contacts at the highest level with other influencers, actors, athletes... this community has collaborated with them on many occasions selflessly.

If you now visit their website you will see that there is a specific collection designed by "a certain" Manu Ríos who, in case you do not know him, is the male influencer with the largest number of followers, with well over 9 million.

During the days of the event, absolutely nothing was missing: boat trips, a chef who prepared daily lunches and dinners (naturally vegan, as the trend dictates), go-karting, pool or ping-pong games, pool sessions and parties every night.

This resulted in hours and hours of content with lifestyle and branding at the center (in the living room of the €10 million-plus villa there was a table with all the Two Jeys products for guests to show off every day).