What is the Internet of Things about?

It is those devices connected to the Internet in a completely autonomous way. From this autonomy and identity they can interact with other connected devices, delivering and receiving information without requiring any action by the user. 

They can range from solutions for everyday life, such as home automation - air conditioning, lighting--for industrial use, controlling complex processes. IoT has come to stay. 

Speaking in terms of trends, the growth forecast is huge. If by 2015 there already were 15 K millions of devices of this type on the market, in 2025, in just 10 year time, is expected to reach the figure of 75 K. 

These data from Statista, obviously corresponds to global level. 

The amount of devices can grab attention. But keep in mind that, unlike what supposed to be a mobile - each user has one or two, no more-, the amount of devices that one person could have is not so limited: in the near future, everything around us is likely to be connected.

As we have already mentioned, there are so many devices that there is not a pattern. What they do have in common is that they often have sensors. 

The technology that manages most of these devices is called RFID. It is an identification system by radio frequency that allows the device to receive and send data at the same time, that can be uniquely identified on the network. 

The number of devices is practically unlimited:

We can almost say that ecosystem created by these devices based on Internet of Things is a kind of second network, since they interact equally with users and between themselves totally autonomous and independently.

As you will understand, since the day Amazon gets  in the subject with so much interest  is because they have seen a way to monetize it directly, leading to the conversion.

First of all, and this is very important, is that they are devices that collect lots of data. In the age of Big Data, the use of all such information is added can influence practically on everything. 

This talking about the lower-level IoT expressions... Imagine the amount of information that can generate a speaker with voice assistant to which you ask about theatre tickets, weather in another city to which you are going to travel, or directly, make a purchase on Amazon. 

This leads us to a second level at which omnichanneling will shine with strongly. 

We are traceable. So this so personalized small data can lead strategies such as retargeting with us, make us recommendations and impact us in a physical environment with advertising messages that will be crossed within our context, our physical state or position we will be on the map with our mobile phone's GPS. 

On the other hand, the connected systems will also be susceptible to interact commercially. It may be through straightforward advertising, or radio spots but taken to speakers, or more subtle. For example, reminding us that the warranty of the device ends, offering an extension of it. 

Finally, just say that Internet of Things also begins to have links with logistics and management. We are leading towards a near future in which storehouses will control management, stock and the tracking of orders automatic, without human intervention. This will be within at everyone´s reach. 

This is the future, and as part of the change involves concessions, especially with regard to privacy and data security. It seems a toll that we must pay to use this technology.