Which options to sell on marketplaces are there in Spain?(2)

Within the general marketplaces, eBay has many peculiarities. 

It is somewhat atypical and many merchants may think that it is something C2C (Consumer To Consumer) oriented with Wallapop or Facebook Marketplace styles. It relies on bids to get the products. 

Reality says that it is not so. Shops of third parties with fixed prices and immediate sale are what best works in Ebay actually– in more than 81%. Well, as in any true marketplace. Last year eBay closed with a net profit of 9.567million dollars according to Statista, so things are not going bad. 

The business model is similar to Amazon's. In eBay, fees vary according to the category and product - just like on its biggest rival - but to make an idea, tend to be on average 10% of the selling price. It can be a good alternative at least to try. 

So far, we had not spoken about marketplaces to sell at wholesale level in Spain. There are some of them and they work very well. 

It is a radically different business model compared to those already metioned. Its strong point is the sale by volume, and they are forbidden to final consumers. 

Internationally, the great ocean liner is Alibaba, which is talked about less than it should taking into account its unstoppable growth (last year was near an annual revenue of 25K million dollars). 

In Spain, one of the best known B2B marketplaces is SoloStocks, where we can sell wholesale from machinery and tools to clothing and accessories, electronics, among 12 product categories you will find. 

It is quite simple to publish products on its platform. You can upload them manually or sync them to your website using an xml file so that it is always up-to-date. 

They are one of the leaders of retail in Spain in electronics and the culture fields. It is, therefore logical that have taken the step and opened its shop for sale by third parties. 

FNAC is home to private vendors, we could call casual, with professionals. 

While the first tend to sell used products, the latter constitute a real business. They give that format reminding Amazon, where you can access a list of vendors with their corresponding rating, category (professional or individuals), product status (new or used) and its price. 

An important detail is that in FNAC only products that are in their catalogue can be sold, although it must be said that they have over 2 million references. The feeling that it gives is that they do not want to lose control of the catalogue at any time.
 

If you move around any of the FNAC niches, it may be interesting to sell on this marketplace even if it is only for a matter of visibility. 

A classic among the marketplaces dedicated to technology, which was diversifying to sell almost everything that can be plugged or charged, from appliances to telephone and photography. 

The offer is large and, as we said, they have been in the market for so long now. 

In order to sell on Pixmania, you will have to pay a monthly fee starting at €39, to which you must add commissions depending on the product category, ranging between 5% and 20%. In addition to management expenses of 50 cents for domestic operation and 75 cents if it is sold in any of the 14 European countries in which they operate. 

You can check the complete rates here. 

This is a somewhat diffuse matter. Google does not have a canonical marketplace such as Amazon, eBay, or any of those that we have seen so far. But the truth is that if we are left with the part of the definition about selling third-party products, that complies strictly with Google Shopping, Google´s trading platform through Adwords . 

It is not very different to what we have been seeing. You have to use Google Merchant to upload a listing with your products. You are not charged for it, no fee on sale: you will pay per click, as in a normal Search or Display PPC campaign. 

Just a question: do you think of Google Shopping as a marketplace? It may not be that so strictly, but they are improving it more and more, which is a great option to consider.

Images | Each image belongs to the Marketplace mentioned.

Head photo| Fotolia.